![](https://oswalddigitalmarketing.com/wp-content/uploads/2024/01/Updated-Map-Your-Course.webp)
What is the customer journey?
Well, the customer journey is a funnel:
![](https://oswalddigitalmarketing.com/wp-content/uploads/2023/06/20236042_SG_FB_820x312pxA_0001-2.png)
Pointing ad click throughs to trackable web pages with well-defined conversion events through Google Tag Manager, Google Analytics, and a variety of tracking pixels help us identify ROI and retarget users who have yet to convert-to-sale.
So how does it work?
We identify areas of opportunity and audiences that are most-likely-to-convert by:
![ROI Arrow](https://oswalddigitalmarketing.com/wp-content/uploads/2023/06/Goals.png)
Defining Your Goals
![KPI Gauge](https://oswalddigitalmarketing.com/wp-content/uploads/2023/06/KPI-1.png)
Determining KPIs
![Marketing team](https://oswalddigitalmarketing.com/wp-content/uploads/2023/06/Audience-1.png)
Developing Custom Audience Sets
What we target:
By targeting high-quality audiences, we drive larger returns for every dollar spent.
![](https://oswalddigitalmarketing.com/wp-content/uploads/2023/06/whiteicon.png)
And after that?
We are constantly optimizing campaigns to increase ROI with ongoing analysis, all of which you have access to with custom dashboards and reporting.