What is the customer journey?
Well, the customer journey is a funnel:
Pointing ad click throughs to trackable web pages with well-defined conversion events through Google Tag Manager, Google Analytics, and a variety of tracking pixels help us identify ROI and retarget users who have yet to convert-to-sale.
So how does it work?
We identify areas of opportunity and audiences that are most-likely-to-convert by:
Defining Your Goals
Determining KPIs
Developing Custom Audience Sets
What we target:
By targeting high-quality audiences, we drive larger returns for every dollar spent.
And after that?
We are constantly optimizing campaigns to increase ROI with ongoing analysis, all of which you have access to with custom dashboards and reporting.