We work to make campaign goals and the steps we take to reach them clear from the beginning. Maintaining consistent, relatable communication with our clients allows us to provide the best possible results with no confusion on scope or execution on either side.

What is the customer journey?

Well, the customer journey is a funnel:

Pointing ad click throughs to trackable web pages with well-defined conversion events through Google Tag Manager, Google Analytics, and a variety of tracking pixels help us identify ROI and retarget users who have yet to convert-to-sale.

So how does it work?

We identify areas of opportunity and audiences that are most-likely-to-convert by:

Defining Your Goals

Determining KPIs

Developing Custom Audience Sets

What we target:

By targeting high-quality audiences, we drive larger returns for every dollar spent.

And after that?

We are constantly optimizing campaigns to increase ROI with ongoing analysis, all of which you have access to with custom dashboards and reporting.


Use the form below to contact Oswald staff, and we will respond as quickly as possible!

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